The insights your team needs, to grow the business faster.
Book a Discovery Call30 minutes • No commitment
Works with your stack
You have the data. I'll show you what to do with it.
Know which leads to prioritize. I build scoring models from your actual conversion data.
See which marketing activities actually drive pipeline and revenue.
Know where every dollar goes and which channels deserve more investment.
I plug into your existing tools and start delivering in weeks.
I dive into your CRM and marketing data. Map what you have, identify gaps, and find quick wins.
I find what's working and why. Build scoring models, map attribution, and surface patterns your team is missing.
Clear recommendations on where to focus, what to cut, and how to grow.
From a recent engagement with a B2B SaaS startup.
Marketing team generating leads but no way to tell which ones would convert. SDRs spending equal time on every lead. No clarity on which channels actually drove pipeline.
Built a lead scoring model from Salesforce data. Refined their ICP based on actual conversion patterns. Created pipeline attribution showing each marketing channel's true ROI.
Team now prioritizes leads with confidence. Marketing spend allocated to channels that actually convert. ICP definition backed by data, not assumptions. Clearer pipeline visibility for leadership.
"We went from making gut-feeling decisions to having real data behind every GTM move. The lead scoring alone changed how our entire sales team operates."
A 5-step process for defining your ideal customer profile from CRM data.
Read the guide →A 6-dimension scoring system that tells your team which leads deserve attention.
Get the framework →Turn raw lead volume into a quality score your team can act on.
Read the guide →