Frameworks, guides, and the thinking behind data-driven GTM.
A 5-step process for defining your ideal customer profile from CRM data, not assumptions. Covers closed-won analysis, pattern recognition, and a tiered ICP system.
Read the guide →A complete 6-dimension scoring system that tells your team exactly which leads deserve attention. Includes tier definitions, bonus signals, and a worked example.
Get the framework →The framework for turning raw lead volume into a quality score your team can act on. Covers filtering noise, grading campaigns, and tracking quality trends.
Read the guide →Enter your email to get access to the complete ICP Lead Scoring Framework. The same system I implement for clients.