I help B2B startups make better decisions, using the data they already have.
I'm a data analytics consultant for B2B startups. My background is product analytics, most recently at Riskified. Today I work with founders and GTM teams on lead scoring, pipeline attribution, and marketing ROI.
Product Analytics
MBA
MBA Exchange
Angel Investor
Decisions should be backed by evidence, not opinions. Your CRM already has the answers. Most teams just aren't looking in the right places.
A dashboard nobody acts on is decoration. I focus on what changes behavior. The insight that makes your team do something different tomorrow.
If the data says your campaign isn't working, I'll tell you. No vanity metrics, no sugarcoating. You deserve to know what's real.
I join your Slack and work alongside your people. Fully integrated, like an in-house analyst.
First insights in weeks. I dive into your data and surface what matters immediately.
I'm invested in your results. If your GTM isn't improving, I'm not doing my job.
